About Us

Inspired by the sea, sand and surroundings, Seaside Fido embodies a free spirited lifestyle by the ocean.

Fido (pronounced "F eye dough") is another word for dog. It caught on originally in America when President Lincoln named his dog Fido. The name was originally inspired by the latin ties to the word which translate to: 

"To trust and have confidence in" 

A sentiment we feel is at the heart of the human-dog bond.

Seaside Fido Life

Who Are We

We're an online NZ pet retailer proud to offer a range of natural, eco-conscious Kiwi products, exclusively for dogs. Our products are both functional and stylish so you can love having our products as much as your dog does. 


Sustainable Dog Products & Business Practices


Find out how Seaside Fido takes care of our planet here

What We Care About:

  • Dogs 
  • Natural products & materials
  • Looking after the ocean
  • Ethical manufacturing & living wages
  • Supporting local NZ businesses

Seaside Fido is proudly NZ owned and operated